The name on everyones lips......

LFW has come to an end and there's one name on everyones lips.... Meadham Kirchhoff. Headed by designers Ed Meadham and Ben Kirchhoff, the brands SS12 collection brought a smile even to Anna Wintour's face this season with their fun, young and girlie collection. With even more candy colours than Katy Perry's California girls video, the balloon filled stage brought child-like grown up designs with appliqued retro character badges and lace and ribbon trims. The doll like models with fierce candy lips graced the catwalks as if strolling to a wonderland tea party in their frilly dresses and marabou jackets fresh from their magical dress up boxes. This fun, girlie collection was a breath of fresh air to this seasons fashion week setting themselves aside from the other collections, on their fluffy cloud of candy heaven they proved the fashion industry doesn't take itself too seriously.

The Lowdown: London Fashion Week SS12

Today sees the end to London Fashion Week SS 2012 and what a week it has been. Although it may be a biased opinion, LFW is always my favourite. The British fashion scene is exciting, daring and fearless. Some of the most ballsy designs have graced the British catwalks and I could not be more proud to be British! This year was no exception. With the new summer trends established; pastels, metallics, bold prints, braces and fringe ruled the catwalks. I have narrowed the week long fashion celebrations down a picked out a few of my faves!! Here's the cream of the crop.....

Giles

One of the most established designers in contemporary British fashion, Giles did not disappoint this fashion week. He presented his swan inspired collection, made up of metallics and whites infused with shock reds and contrasting neutrals, gave us clean silhouettes, sharp tailoring and elegant feather-trimmed gowns. A beautiful collection inspired by a beautiful creature bringing elegance to our SS12 wardrobes.

House Of Holland

Staying true to the brand, HOH brought a young, fun and fresh collection to LFW. Mixing vibrant prints with tartans and pastels this exciting collection will be dressing the London It crowd next summer. The half and half colour palettes give the collections basics an edge and the mix and match of prints and fabrics leaves something for everyone. Trimming the collection with fishnets and snake-skin injections, this excitingly cool collection is the essence of the hip HOH girl who will definitely stand out from the crowd next summer!!

TopShop Unique

The ever expanding TopShop brand brought their Unique SS12 collection to LFW. Gold metallics, Egyptian inspired prints and Cleopatra's face brought the essence of Egypt to the London catwalk. An edgy sportswear inspired collection gave us baggy jumpers contrasted with bodycon pieces and edgy designs contrasting with girlie two pieces. This collection's designs stay true to the Unique brand and stand out from the designer collections of LFW.

Danielle Scutt

A summer of grunge was predicted by Danielle Scutt, who brought us an exciting fusion of polka dots, acid wash and tartan for an edgy take on the seasons trends. Influenced by both skin head and hip hop fashion, this collection brings and exciting new look to the summers trends bringing a masculine edge with girlie twists. These simple yet exciting designs will be eagery anticipated in next summers trends.

David Koma

David Koma's reputation for embellished body con designs has been further explored this season with an addition of chunky fringing and chunky shapes positioned on flesh baring fabrics. A sci-fi inspired collection fits in nicely with the futuristic trend evident throughout this fashion week. The simple colour palette emphasises the exciting and intricate designs that add another level to Koma's body-con style.

House of Holland A/W 11

Well it seems like Henry Holland has done it again and attacked LFW by it's pin heeled stilettos. His latest collection of 'Granny Chic' took the catwalk by storm mixing Harris tweed with chunky knits the miss-matched-ness of the fabrics, colours and prints stay true to the House of Holland bold style. It is very welcoming to see some colour on the cards for the winter months escaping the boring tradition of dressing as dark as the skies. Quirky prints and traditional fabrics capture the OAP essence meanwhile the daring colour combinations and contemporary designs will draw in the cool crowd and with front rowers such as Alexa Chung and Pixie Geldof on his side he is sure to stand strong in the 'whos wearing who' this coming fall. Though the printed tee's were down to only a couple of styles this collection is definitely aimed at a higher market level. With just the Tee's and stripy socks looking likely to be the only 'affordable' pieces from the collection it is refreshing to see the House have the opportunity to explore beyond the basics and spilling into a higher market level.

Not only has he delivered a rather intriguing collection the House has also presented a tongue in cheek take on Telly Shopping short video. We see Henry, Pixie and Dree Hemmingway modeling the collection in a rather surreal setting jam packed with cheesy grins and cartoon pop up speech bubbles. This fun and entertaining video presents the collection in its full glory showing us the House of Holland audience definitely doesn't take life too seriously. Instead an essence of fun and playfulness emphasises the collections boldness injecting the garments with personality and character to brighten up the coming winter months.

Check out the video at: http://testmag.co.uk/house-of-holland-aw-2011/