Sunday 20 February 2011

House of Holland A/W 11

Well it seems like Henry Holland has done it again and attacked LFW by it's pin heeled stilettos. His latest collection of 'Granny Chic' took the catwalk by storm mixing Harris tweed with chunky knits the miss-matched-ness of the fabrics, colours and prints stay true to the House of Holland bold style. It is very welcoming to see some colour on the cards for the winter months escaping the boring tradition of dressing as dark as the skies. Quirky prints and traditional fabrics capture the OAP essence meanwhile the daring colour combinations and contemporary designs will draw in the cool crowd and with front rowers such as Alexa Chung and Pixie Geldof on his side he is sure to stand strong in the 'whos wearing who' this coming fall. Though the printed tee's were down to only a couple of styles this collection is definitely aimed at a higher market level. With just the Tee's and stripy socks looking likely to be the only 'affordable' pieces from the collection it is refreshing to see the House have the opportunity to explore beyond the basics and spilling into a higher market level.

Not only has he delivered a rather intriguing collection the House has also presented a tongue in cheek take on Telly Shopping short video. We see Henry, Pixie and Dree Hemmingway modeling the collection in a rather surreal setting jam packed with cheesy grins and cartoon pop up speech bubbles. This fun and entertaining video presents the collection in its full glory showing us the House of Holland audience definitely doesn't take life too seriously. Instead an essence of fun and playfulness emphasises the collections boldness injecting the garments with personality and character to brighten up the coming winter months.

Check out the video at: http://testmag.co.uk/house-of-holland-aw-2011/

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